Market Entry Strategy
Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last published date: 2021-10-11
Best Practices for successful market entry into Côte d’Ivoire include:
- Visit Côte d’Ivoire to gain first-hand knowledge of the country and the market;
- Talk with Ivoirian investment promotion agencies, trade associations, and relevant government regulators, to understand the benefits afforded to investors, and laws/approvals that may apply to the specific business proposition under consideration;
- Retain the services of a carefully vetted local agent or distributor, which, while not legally required, can provide an understanding of policies and procedures for entering the Ivoirian market;
- Consult and visit the U.S. Commercial Service and the U.S. Department of State, particularly the local U.S. Export Assistance Center, the U.S. Embassy in Abidjan as well as the American Chamber of Commerce in Côte d’Ivoire