Côte d'Ivoire - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-10-11

Best Practices for successful market entry into Côte d’Ivoire include:

  • Visit Côte d’Ivoire to gain first-hand knowledge of the country and the market;
  • Talk with Ivoirian investment promotion agencies, trade associations, and relevant government regulators, to understand the benefits afforded to investors, and laws/approvals that may apply to the specific business proposition under consideration;
  • Retain the services of a carefully vetted local agent or distributor, which, while not legally required, can provide an understanding of policies and procedures for entering the Ivoirian market;