Azerbaijan Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in azerbaijan, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Travel and Tourism
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Overview

Azerbaijan’s tourism sector is currently experiencing a period of significant growth and strategic reorientation. While still embracing event tourism as host of major conferences like Conference of the Parties 29 (COP29) and the Formula 1 Grand Prix, the country is diversifying its appeal with a focus on sustainable and cultural experiences. This shift is guided by a new 2023–2026 tourism strategy prioritizing quality, accessibility, and environmental responsibility.
Simplified travel remains a driver of growth, with the ASAN Visa system providing electronic visas within three days (or three hours for expedited service) for eligible nationalities, including the United States. 

The hospitality industry, traditionally dominated by a few large holding companies focusing on luxury and business travel in Baku, is also evolving. Azerbaijan is working to develop a wider range of accommodations, including boutique hotels, eco-lodges, and family resorts, and to promote travel to different regions within the country. The reintegration of the newly returned territories into the tourism system offers potential for new cultural and eco-tourism developments. Despite challenges, overall tourism rose by 9 percent in the first quarter of 2025, suggesting Azerbaijan has growing appeal as a premium and experience-rich travel destination. The country is actively targeting diverse markets, including Central Asia, to further expand its tourism sector.

Opportunities

There are opportunities for businesses that train hotel staff and provide logistical support, as Azerbaijan’s hospitality industry is largely oriented to business travelers and conference attendees. There are also opportunities to support the development of individual, family, and package tourism, entertainment venues, and two- and three-star hotels.

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