Romania - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2020-08-19

A local business presence is essential to success in the Romanian market. This can take the form of distributor agreements, subsidiaries, joint ventures, or acquisitions. Regardless of the form of investment or entry strategy, American businesses considering the Romanian market should research their specific prospects thoroughly, perform due diligence, and be prepared to adapt their business models as necessary. Firms are encouraged to retain legal and financial counsel with solid knowledge of Romanian law and develop relationships with other service providers, such as banks and accountants.