Romania Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in romania, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Romanians are generally very welcoming of Americans and very favorable towards products and services from the United States. Despite Romania’s challenges, several underlying attributes of its economy allow it to keep positive momentum in terms of economic growth and, ultimately, opportunities for trade. As an EU member state, Romania not only offers a sizable domestic market but also a comparatively low-cost foothold for accessing the entire EU market. The country’s location - bordering the Black Sea in Southeast Europe - provides a view beyond Europe and shortens the distance for export sales to Turkey, the Balkans, the Middle East, Ukraine, and Moldova.

Romania is the country with the highest energy independence in the EU, a particular advantage when considering the war in Ukraine and the need for domestic energy resources. A recent report shows that Romania was 28% dependent on energy imports, compared to the EU average of 57%. In the complicated geopolitical context of Russia’s invasion of Ukraine, the Romanian market has seen an increased interest in the defense and security sectors, both in terms of investment and supply to border states. Romania’s investment position has seen a marked improvement in the last two years. The FDI position in-country stood at nearly $12 billion in 2022, up over 225% from 2020. The quality of a highly skilled, affordable workforce is the main attraction for investors. For example, most engineers speak at least one foreign language, increasing their ability to interact with other engineers in the region.

Digitization is now a primary goal of the Romanian government to make life easier for businesses and citizens in their interaction with the state. Government agencies will begin to launch public tenders in late 2023 for migration of government functions and secure local data storage to the sovereign cloud, signaling great opportunity for leading U.S. systems and service providers.

The U.S. Commercial Service Romania recommends the following best prospects for U.S. companies in Romania, each of which is explored in greater detail later in this report:

  • Agribusiness
  • Defense
  • Energy (Oil & Gas, Renewables)
  • ICT (Information & Communications Technology)
  • Health

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

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The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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