Bulgaria - Commercial Guide
Bulgaria Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in bulgaria, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Distribution and Sales Channels
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Some of Bulgaria’s large hypermarkets and supermarket chains are merging, new entities are being rebranded, others are closing down, and a few others are opening new outlets. There are approximately 90 shopping malls in Bulgaria. See: http://gutenberg.us/articles/list_of_shopping_malls_in_bulgaria

Bulgaria’s distribution channels include these main sectors and brands:  

  • Grocery hypermarkets: 
    Kaufland; Lidl; Billa, METRO Cash& Carry, T-market, Hit, CBA, KAM market, 
  • DIY hypermarkets: 
    Praktiker, Mr. Bricolage, Bauhaus/HomeMax, Praktis, Masterhaus, TeMax, Maxxmart 
  • Local food supermarket chains: 
    Fantastico, 345 chain, ParkMart, ProMarket, DAR, Minimart, Mandarin
  • Consumer electronics hypermarkets: 
    Technomarket, Technopolis, Zora, Densi, Techmart, Technomix
  • Furniture and household goods hypermarkets: 
    Aiko, Como, IKEA, Jysk, Mömax, NANI Home, Yavor, Enikom M
  • Other retailers include: 
    Decathlon, Pepco, Kik, TEDi, Sinsay. Intersport, Sport Depot, Deichmann, Humanic, CCC, Jumbo, Petmall, Hippoland

Express Delivery 

Bulgaria has a robust express delivery system that offers numerous domestic, American and European express delivery companies. The major international delivery companies are: 

  • Fedex  
  • DHL Express Bulgaria 
  • In Time LD
  • GLC
  • EMS
  • Bulgarian Posts
  • Interlogistics
  • Express One

The two biggest domestic delivery companies are:

  • Econt: The company has more than 550 offices in Bulgaria and is the biggest courirer, with 42,4% market share.
  • Speedy (part of DPD, providing delivery from Bulgaria to Europe): The company has а market share of over 33 percent, with 600 offices and automatic postal stations, covering 100% of Bulgaria’s territory. 
     

Using experienced and well-known delivery services is important to ensure packages arrive safely at their final destination. To receive deliveries from the United States, one must pay a 20 percent VAT, and if the item costs more than EUR 150, an additional duty is charged. Sometimes postal costs are also added to the final sum. Technical equipment, such as computers, tablets, and smartphones, is exempt from duty regardless of the value.

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