Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
The U.S. Commercial Service Sofia, Bulgaria, located in the U.S. Embassy, Sofia is a fee-for-service entity, whose main goal is to assist U.S. companies with their business endeavors in Bulgaria. To that end, U.S. Commercial Service provides a variety of services, such as a partner search, single company promotion, market research, and due diligence reports. See: https://www.trade.gov/bulgaria
Resources