Given the size of Zimbabwe’s market, most producers sell their products to wholesalers, who then distribute to supermarket chains, specialized outlets in urban areas, and general dealer shops in rural areas. Zimbabwe has a comprehensive and well-developed distribution network that supports the country’s large supermarket chains.

Using an Agent or Distributor

Foreign firms commonly use local agents and distributors in Zimbabwe. Companies typically select local representatives based on their existing distribution infrastructure and ability to provide after-sales service. A supplier’s ability to offer service contracts and spare parts is often a key factor for success in the Zimbabwean market.

The cost and availability of financing are critical in determining whether deals close. While direct sales without local representation are possible, they are usually limited to discrete projects with external financing. For ongoing business and sustained market penetration, partnering with Zimbabwean representatives or firms is highly recommended. 

Establishing an Office 

It is relatively easy to find office space in Zimbabwe, with most firms maintaining headquarters in Harare. Due to the growing informalization of the economy, Harare has a significant amount of unused office space in the city center. For security reasons, companies increasingly prefer leasing office space in suburban areas.

In September 2025, Zimbabwe launched ease-of-doing-business reforms aimed at reducing regulatory hurdles and lowering costs. On August 6, the Zimbabwe Investment Development Agency (ZIDA) introduced an e-Regulations platform to provide step-by-step guidance on registration and administrative procedures for investors. The effectiveness of these efforts to improve the investment climate remains uncertain and depends on the government’s willingness to fully implement reforms.

For the latest Investment Climate Statement (ICS) which includes information on investment and business environments in foreign economies pertinent to establishing and operating an office and to hiring employees, visit the U.S. Department of Department of State’s Investment Climate Statements website.

Franchising

Franchising is relatively common in Zimbabwe, with several foreign brands operating in the country through both locally and foreign-owned franchises. Popular U.S. brands with a presence in Zimbabwe include Coca-Cola, Pepsi, Pizza Hut, KFC, John Deere, and Valley Irrigation.

Direct Marketing 

Direct marketing in Zimbabwe is evolving, with digital channels such as direct messaging experiencing growth, while traditional direct mail advertising remains the largest segment. Zimbabwe’s young, tech-savvy demographic is driving digital adoption, prompting companies to integrate artificial intelligence (AI), data analytics, and content marketing to engage consumers and build meaningful brand associations in a rapidly changing economic and technological landscape.

Joint Ventures/Licensing

The government encourages joint ventures. For most of Zimbabwe’s post-independence history, joint ventures were the primary means of investing in the country. Experience has shown, however,  joint ventures sometimes entail the foreign partner paying for all the costs despite not owning all the business. A careful examination of the assets and track records of local partners is highly recommended. 

The government amended the Indigenization and Economic Empowerment Act in 2018 which required firms to grant majority ownership to indigenous black Zimbabweans. However, the requirement of majority ownership to indigenous black Zimbabweans remains law under the Act for many sectors (reserved for local entrepreneurs), including public transport, retail and wholesale trade, barber shops, hair dressing and beauty salons, employment agencies, valet services, grain milling, bakeries, tobacco processing, advertising agencies, and provision of local arts and crafts. The scarcity and cost of capital are often significant obstacles to a successful business relationship. Zimbabwe also practices licensing, although it is not widespread.

Express Delivery

There are several express delivery companies including DHL, FedEx Services and others that operate internationally. Generally, it takes about five days for a standard package from Washington, D.C. to reach Harare.

Due Diligence

U.S. firms interested in doing business with Zimbabwean entities should conduct proper due diligence as a starting base for any business negotiation. They should act prudently in completing due diligence reports prior to any proposed business deals. The Economic and Commercial Section of the U.S. Embassy can provide valuable background information on some Zimbabwean firms through various services including International Company Profile (ICP) service to U.S. companies looking for prospective partners.