Tajikistan Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in tajikistan, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Franchising and Distribution
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Overview

Retail sales in Tajikistan reach a market of 10 million residents, 70 percent of which are youth. Franchising and distribution offer some opportunities in a relatively small market to introduce U.S. products and brands. U.S. companies generally have entered the Tajik market through their franchises located elsewhere: notably Kazakhstan and Turkey. There are several U.S. franchises already officially registered and operating in Tajikistan.

According to local experts, franchising is attractive for businesses engaged in: sales of business support services (business consulting – audit and accounting services, technical consulting); education services (tutoring, foreign language courses); leisure and entertainment; fast food; medical and cosmetic services; retail sales; and other personal services (laundry, footwear and clothing repair, delivery services etc.) 

Leading Sub-sectors 

  • Fast-food and casual dining

  • Retail sales (clothing, footwear, furniture, sporting goods, supermarkets)

  • Auto repair and maintenance services, gasoline stations

  • Hotel chains for low- and medium-income travelers

  • Body/health care services (beauty salons, gyms, etc.)

Opportunities

Demand is growing for education technology, community-building online platforms, and delivery franchises. Tajikistan has a large young adult population, which makes up approximately 70 percent of the population in 2023. This young consumer base is crucial for retailers to target, as it forms their main customer base. 

Resources

Trade data for Franchising

This sector of the economy is emerging, and the government does not currently maintain nor report trade data as of this writing. Franchises are relatively new to the markets here but are rapidly expanding.

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