Serbia Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in serbia, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Import Tariffs
Last published date:

Serbia continues to make progress with the elimination of import quotas, reductions in import licensing, and ongoing improvements in customs procedures. However, the 2024/2025 period saw new quantitative import restrictions on products like sunflower oil, margarine, and pellets, contrary to SAA obligations with the EU. These new trade barriers have drawn concern from the European Commission.

High import tariffs for certain U.S. products, such as dietary supplements, tractors, and heavy construction machinery remain a challenge when compared to EU competitors. Persistent issues include lack of transparency and “best value” criteria in public procurement, frequent and unanticipated legislative/regulatory changes, and insufficient private sector consultation or regulatory impact assessments.

Legal Framework

Serbia’s foreign trade is governed by the Law on Foreign Trade Transactions, Law on Customs, Law on Customs Tariffs, and updated regulations on imports, exports, and transit documentation. There have been no major changes to the legal basis since 2023, but ongoing reforms affect tariff exemptions and import requirements.

Any registered Serbian company can conduct foreign trade. No special approval is required for re-exports except for controlled goods (weapons, dual use, etc.).

The Customs Law—fully aligned with EU Customs Code—remains the foundation for procedures, digital clearance, and centralized control. The deadline for temporary storage is 90 days (unchanged from previous years), while goods in temporary importation can remain for up to 10 years. U.S. goods are subject to MFN tariffs—not the preferential rates offered to EU imports. The 2023 regulation on customs tariff nomenclature is still in effect for 2024 (Official Gazette Nos 132/22 and 14/22).

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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