Namibia - Country Commercial Guide
Selling Factors and Techniques

Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language. Includes information on trade financing.

Last published date: 2020-08-29

Selling US Products and Services
The Investment Promotion Act reserves the right of the government to impose certain restrictions on foreign investors.  Restrictions can relate to land, natural resource rights, government contracts (tenders), transfer of ownership of investments above a certain size, and sectors reserved for Namibian businesses, as defined by the Minister of Industrialization and Trade.  For example, the government requires local participation before issuing licenses to exploit natural resources and has additional restrictions in the case of certain “strategic minerals.” 

The Land Reform Act regulates the acquisition of agricultural land by foreign nationals. No foreign national is allowed to acquire agricultural land without the prior consent of the Minister of Agriculture, Water, and Land Reform. 

The government actively encourages partnerships with historically disadvantaged Namibians.  The Ministry of Labor, Industrial Relations, and Employment’s Equity Commission requires all firms to develop an affirmative action plan for management positions and to report annually on its implementation.  The Prime Minister continues to work to finalize a revised draft “New Equitable Economic Empowerment Framework” law which aims to create conditions in which the distribution of income becomes far more equitable than it is at present.  After some debate, a previous iteration of the draft bill was withdrawn for possible revision and has not been re-introduced to Parliament.  Namibia’s Affirmative Action Act strives to create equal employment opportunities, improve conditions for the historically disadvantaged, and eliminatediscrimination. The commission facilitates training programs, provides technical and other assistance, and offers expert advice, information, and guidance on implementing affirmative action in the work place.

In certain industries the government has employed techniques to increase Namibian participation.  In the fishing sector, companies pay lower quota fees if they operate Namibian-flagged vessels that are based in Namibia, with crews that are predominantly Namibian.  The Minister of Mines and Energy has made clear that mining companies must “indicate and show commitment to empower previously disadvantaged Namibians” in their applications for exploration and mining licenses.

Trade Promotion and Advertising

The following trade shows usually take place in Namibia, and they provide a good opportunity to showcase one’s products.  As a result of the COVID-19 pandemic, some trade shows may be cancelled or delayed.

Luderitz Crayfish Festival

Windhoek Mining Expo & Conference

Windhoek Namibia Tourism Expo (rescheduled in 2020 for November 4-7) 
Bank Windhoek & Republikein Motor Show

Ongwediva Annual Trade Fair

Windhoek Agricultural Show

Tsumeb Copper Festival
Walvis Bay Namport Erongo Business & Tourism Expo