Namibia - Country Commercial Guide

Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.

Last published date: 2020-08-29

Assessment of Current Buyer Behavior in Market

Electronic commerce is still relatively unknown to Namibian consumers.  A growing number (51 percent according to the International Telecommunication Union, 2017 figure) of Namibians enjoy access to the Internet. 

Local eCommerce Sales Rules & Regulations

On November 7, 2019 President Geingob signed into law the Electronic Transactions Act, which enhances the conduct of business online, and opens up a variety of online payment solutions such as PayPal.  The law also allows for electronic commerce and communications with public and private bodies, institutions and citizens; and provides the framework for a safe, secure and effective environment for the consumer, business and public agencies or bodies to conduct and use electronic transactions.

Local eCommerce Business Service Provider Ecosystem

There is very little information available on eCommerce services in Namibia, and there has not been any in-country events focused on ecommerce, in the past few years.