This chapter serves as a brief roadmap for U.S. companies to enter and/or expand into your host country’s/economy’s market. Please include information using the following headings:

Market Overview

Morocco is a country of 36.82 million people (2024 National Census) located on the northwest coast of Africa. According to the World Bank’s latest economic update, overall growth in Morocco is projected to increase to 3.6 percent in 2025. In 2024, Morocco’s overall Gross Domestic Product (GDP) growth decelerated to 3.2 percent primarily due to the impacts of persistent drought conditions that impacted the agricultural sector. However, non-agricultural growth increased to an estimated 3.8 percent, driven by a revitalized industrial sector and a rebound in gross capital formation.

In 2024, the U.S. goods trade surplus with Morocco significantly increased to $3.4 billion with U.S. goods exports increasing to $5.3 billion, and imports from Morocco totaling $1.9 billion. This represents a significant increase of 37.3 percent ($1.4 billion) from the $3.9 billion in goods exported in 2023. (https://www.census.gov/foreign-trade/balance/c7140.html).

The U.S.-Morocco Free Trade Agreement (FTA), entered into force in 2006, eliminating tariffs on 95 percent of consumer and industrial goods. Duties on most qualifying products were phased out by 2016. The FTA enhances protections for U.S. intellectual property, including trademarks and digital copyright, expanded protection for patents and product approval information, as well as imposing tough penalties for piracy and counterfeiting. According to Morocco’s Exchange Office, 58.4 percent of Moroccan imports from the United States fall under the FTA. 

Moroccan businesses have historically strong ties to firms in France, Spain, and other European countries, but increasingly pursue a wider range of international partners, creating opportunities for U.S. firms. The Government of Morocco (GOM) has recognized the increasing importance of English language training, and a growing number of Moroccan business and government interlocutors speak English, in addition to French and Arabic.

Roughly 150 U.S. firms operate in Morocco, across the spectrum from multinationals to small or medium enterprises. Consumer goods and pharmaceutical companies manufacture some products locally and import others for distribution. The aerospace sector has attracted U.S. investment, concentrated in the Casablanca Midparc and Aeropole trade zones. Agro-industrial companies have also invested heavily in the country. Oil and gas companies hold exploration concessions in Morocco and offshore, while other energy companies are pursuing new opportunities in renewable energy and liquified natural gas (LNG). The local American Chamber of Commerce in Morocco has close to 300 members (about half are Moroccan firms which do business with U.S. firms) and actively develops the U.S. - Morocco commercial relationship. For more information, please visit https://amcham.ma.

Political Environment

Visit the State Department’s website for background on the country’s political and economic environment