Morocco Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in morocco, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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eCommerce
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E-commerce is a small but growing industry in Morocco. The country is ranked fifth in Africa in terms of e-commerce. Morocco has Africa’s second highest internet penetration rate. According to Interbank Electronic Banking Center (CMI), online transactions using domestic cards increased by 43percent over the course of 2020. E-commerce is expected to grow in Morocco with the digital transformation and an E-Government strategy that includes financial inclusion. There is a high instance of credit card fraud in Morocco and several U.S. companies have blocked access to Moroccan Internet Service Providers (ISPs).  Internet payment systems such as PayPal are available.  

Legal & Regulatory environment towards ecommerce

Information about Morocco’s eCommerce sales and regulations can be found in http://www.egov.ma/en/cadre-juridique-et-reglementaire. You can also contact us directly at Office.Casablanca@trade.gov

Consumer Behavior

Consumer behavior is characterized by a growing trend toward online shopping, driven by increasing internet penetration, mobile device adoption, and the presence of online marketplaces.

Consumer-Preference for platforms, payment methods, and other consumer services in use in your country. 
Moroccan consumers’ online shopping has grown in recent years. The COVID-19 pandemic lockdowns has contributed to this shift and even as restrictions eased, many consumers stuck with online shopping because of its convenience and wider selection.

While traditional methods like cash remain popular, there’s a growing trend towards digital payments, including mobile wallets, buy now pay later (BNPL), and emerging technologies. Cash-on-delivery remains a significant portion of online e-commerce transactions, but cards are also increasingly used, particularly for online purchases.

Digital Events

Please refer to the Digital Economy and the ICT sections for more information

Local service providers overview

Please refer to the ICT sector section of this country commercial guide. You can also contact us directly at the following, Office.Casablanca@trade.gov.

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

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As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

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