Morocco Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in morocco, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Telecommunications
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Overview

Morocco’s mobile market is one of the more mature in the region, with a penetration rate of 137.5 percent.  The three mobile network operators – Maroc Telecom, Orange, and Inwi – offer fixed-line and fixed-wireless services. They have developed mobile data services based on the extensive reach of LTE infrastructure.  Growth in mobile data traffic is supported by the popular use of smartphones, which account for about 80 percent of all mobile phones in use.

To establish itself as a leading hub in the field of digital technologies on the African continent, Morocco is encouraging foreign direct investment in the telecommunications sector, especially as it seeks to accelerate its whole-of-society digital transformation, promote new technologies, and develop telecommunications services. All three telecom operators have successfully completed their pilot tests for 5G and stand ready to deploy their own 5G networks in Morocco.
   
The government of Morocco is preparing for a 5G tender, with an initial limited project expected to be announced in the 3rd quarter of 2025, followed by a nationwide rollout to be completed by 2030. Morocco will use the African Cup of Nations (AFCON) in December 2025 as a catalyst for its initial 5G rollout, targeting stadiums, fan zones, hotels, and possibly airports. In a second phase, Morocco’s 5G rollout aims for over 25 percent coverage by the end of 2026 and over 70 percent by 2030. 

Leading Sub-Sectors

Morocco offers excellent opportunities for U.S. firms in the following segments:

  • Host Services
  • 5G
  • Very Small Aperture Terminal (VSAT)
  • Virtualization technologies
  • Cloud computing
  • Big Data
  • Data management and storage
  • Broadband Connection
  • RAN Technology
  • Software as a Service (SaaS)
  • Communication technologies
  • Cyber security

Mobile phones

Morocco’s mobile phone user penetration rate is above 100 percent (58.3 million mobile phone subscribers, out of a population estimated at 36 million people). Regarding the number of 4G mobile subscribers, a recent report from ANRT shows an increase of more than 30 percent to approximately 20.5 million.

Internet

By the end of 2024, Morocco had over 40.2 million internet subscribers. Mobile Internet Dominance: Mobile internet remains the most popular way to connect, representing about 93.09percent of total internet subscriptions. Fixed Internet: Fixed internet subscriptions are considerably lower, accounting for only about 6.59percent of the total. The internet penetration rate in Morocco is high, standing at 90.7percent at the start of 2024 and increasing to 92.2percent by January 2025. The number of internet users saw an increase of approximately 2 million between the end of 2023 and the end of 2024. Between January 2024 and January 2025, the user base grew by 332,000.

Telecommunications market

The Moroccan telecom market was valued at approximately $3.64 billion in 2024. Projections indicate steady growth, with the market expected to reach $3.79 billion in 2025 and $4.59 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 3.88 percent during the forecast period of 2025-2030.

The Moroccan telecom market has a highly concentrated structure dominated by three main operators:  

  • Maroc Telecom: The largest player in the market with the most significant market share (36.1percent) and a wide range of services. In 2024, their consolidated revenue reached USD $3.67 billion.   
  • Orange Maroc: A significant competitor holding a substantial share of the market (32.9percent)
  • Inwi: Another key player (31 percent of market share) actively competing in the mobile percent, fixed, and internet service segments.

Maroc Telecom, Morocco’s largest telecoms operator also has operations in Benin, Burkina Faso, Ivory Coast, Gabon, Mali, Mauritania, Niger, Chad, Togo and the Central African Republic. Maroc Telecom has over 75 million customers with an estimated market value of $8.4 billion.

Improving access to the internet is one of the main goals of the Digital Morocco Plan 2025-2030, which intends to use digitalization and stimulate ICT entrepreneurship to support broader national development. Under this new strategy, the government announced recently a new program aiming to improve internet access in 1,800 rural communities is a priority, ensuring an inclusive digital transition and bridging the digital divide between urban and rural areas.

For more information on opportunities, please visit: https://anrt.ma/en/.

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