Kyrgyz Republic - Country Commercial Guide
Selling Factors & Techniques

Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language. Includes information on trade financing. 

Last published date: 2020-08-28

Selling Factors & Techniques

Products sold in Bishkek tend to be marketed in Russian and Kyrgyz.  There is a mandatory requirement for all advertisements to be in the Kyrgyz language.  Due to the widespread use of the Russian language, however, companies usually advertise in both languages.

           Trade Promotion & Advertising

A full range of advertising opportunities is available via print media, radio, television, billboards, promotional goods and sponsorship of events.  Several local agencies can handle advertising campaigns.


The Kyrgyz Republic’s VAT is currently 12%.  There is also a sales tax of 1% for trade activity and 2% for all other business.  For companies that are not obligated to pay VAT, sales taxes are a bit higher – 2% for trade activity, and 3% for all other business.  In January 2017, the Kyrgyz government canceled sales tax for non-cash transactions.  Leasing companies are exempt from VAT and sales tax, and receive a preferential income tax rate of 5%.


Sales Service/Customer Support

Consistent, friendly customer service is still a relatively rare phenomenon in the Kyrgyz Republic, but the service in Bishkek is improving.  Any firm offering reliable customer and after-sales service stands to benefit in the local marketplace.

Local Professional Services

Here are some firms providing professional services:

Kalikova & Associates

Ms. Aicholpon Alieva (Jorupbekova), Director

71 Erkindik Blvd.


Kyrgyz Republic

Phone: +996 (312) 66 60 60

Fax: +996 (312) 66 27 88




Grand Thornton

Mr. Gurgen Hakobyan, Director

109, Turusbekova str, office 109,


Kyrgyz Republic

Phone: +996 (312) 39 40 64


Ernst & Young Audit LLC

Apartment 11, 170 Chui Ave.


Kyrgyz Republic

Phone: +7 (727) 258 5960 (Almaty Office)


PricewaterhouseCoopers Bishkek LLP

Dordoi - Plaza Business Center

115 a Albraimova Street, 6th floor

Bishkek, 720010

Kyrgyz Republic

Phone: +996 (312) 69 05 42

Fax: +996 (312) 69 05 28


Deloitte & Touche

Business Centre «Russia»

19, Razzakov Street

Office 905/906

Bishkek 720040

Kyrgyz Republic

Phone: +996 (312) 39 82 88

Fax: +996 (312) 39 82 89




Mr. Gregor Mowat, Managing Director

Office 201, 21 Erkindik Blvd

Bishkek 720040

Kyrgyz Republic

Phone: +996 (312) 62 33 80


           Principal Business Associations

The American Chamber of Commerce in the Kyrgyz Republic and the International Business Council accept U.S. companies into their memberships.

Limitations on Selling U.S. Products and Services

There are no restrictions on selling U.S. products, though all products must conform to Kyrgyz and EAEU standards and regulations.