Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language. Includes information on trade financing.
Selling Factors & Techniques
Products sold in Bishkek tend to be marketed in Russian and Kyrgyz. There is a mandatory requirement for all advertisements to be in the Kyrgyz language. Due to the widespread use of the Russian language, however, companies usually advertise in both languages.
Trade Promotion & Advertising
A full range of advertising opportunities is available via print media, radio, television, billboards, promotional goods and sponsorship of events. Several local agencies can handle advertising campaigns.
The Kyrgyz Republic’s VAT is currently 12%. There is also a sales tax of 1% for trade activity and 2% for all other business. For companies that are not obligated to pay VAT, sales taxes are a bit higher – 2% for trade activity, and 3% for all other business. In January 2017, the Kyrgyz government canceled sales tax for non-cash transactions. Leasing companies are exempt from VAT and sales tax, and receive a preferential income tax rate of 5%.
Sales Service/Customer Support
Consistent, friendly customer service is still a relatively rare phenomenon in the Kyrgyz Republic, but the service in Bishkek is improving. Any firm offering reliable customer and after-sales service stands to benefit in the local marketplace.
Local Professional Services
Here are some firms providing professional services:
Kalikova & Associates
Ms. Aicholpon Alieva (Jorupbekova), Director
71 Erkindik Blvd.
Phone: +996 (312) 66 60 60
Fax: +996 (312) 66 27 88
Email: firstname.lastname@example.org, email@example.com
Mr. Gurgen Hakobyan, Director
109, Turusbekova str, office 109,
Phone: +996 (312) 39 40 64
Ernst & Young Audit LLC
Apartment 11, 170 Chui Ave.
Phone: +7 (727) 258 5960 (Almaty Office)
PricewaterhouseCoopers Bishkek LLP
Dordoi - Plaza Business Center
115 a Albraimova Street, 6th floor
Phone: +996 (312) 69 05 42
Fax: +996 (312) 69 05 28
Deloitte & Touche
Business Centre «Russia»
19, Razzakov Street
Phone: +996 (312) 39 82 88
Fax: +996 (312) 39 82 89
Mr. Gregor Mowat, Managing Director
Office 201, 21 Erkindik Blvd
Phone: +996 (312) 62 33 80
Principal Business Associations
The American Chamber of Commerce in the Kyrgyz Republic and the International Business Council accept U.S. companies into their memberships.
Limitations on Selling U.S. Products and Services
There are no restrictions on selling U.S. products, though all products must conform to Kyrgyz and EAEU standards and regulations.