Kazakhstan Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in kazakhstan, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Market Entry Strategy
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The COVID-19 pandemic has had an unprecedented impact on travel around the world, and Kazakhstan is no exception. Please consult the Business Travel section later in this report for the latest information on visiting the country. For those unable to visit in person, the Commercial Section at the U.S. Mission to Kazakhstan is positioned to help companies with virtual introductions to prospective partners and potential buyers in Kazakhstan. While face-to-face meetings are key to developing strong business relationships, virtual introductions can go a long way to positioning your company for success in the market. The Commercial Section can also assist firms to conduct due diligence on prospective partners. Firms can contact office.almaty@trade.gov for questions on services available to U.S. companies.

U.S. firms that meet one or more of the following criteria will have an edge in the Kazakhstani market:

  • Export sales and emerging markets are an important part of your business;
  • Your firm has experience in Eastern Europe, the Caucasus, Central Asia, Russia, Belarus or Ukraine;
  • You are willing to invest your time, effort, and resources for the long term;
  • You work with local partners to develop opportunities in foreign markets.

Most exporters find using local distributors or product representatives an easy first step for entering the Kazakhstani market. A local distributor is typically responsible for handling customs clearance, dealing with established wholesalers/retailers, marketing the product directly to major corporations or the government, distribution, and handling after-sales service, if required. It is not uncommon to partner with a firm that is involved in several unrelated sectors. Other useful advice includes:

  • performing detailed market research to identify specific sector opportunities;
  • conducting appropriate due diligence on potential partners;
  • being cautious of exclusive distribution agreements with local partners. Keep in mind that Kazakhstan has a small population spread over a large landmass, and your distribution channels should be able to represent your needs countrywide;
  • maintaining a long-term timeframe to implement plans and achieve positive results. Don’t expect this to be an inexpensive market that can be entered quickly;
  • supporting your local partner, as appropriate;
  • assisting your buyers to obtain financing;
  • translating sales and marketing materials into the Russian and Kazakh languages; localized websites can also help reach potential partners/buyers in the market;
  • consulting attorneys to draw up appropriate contracts and agreements and considering managing dispute settlement and/or arbitration in third countries.

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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