Kazakhstan Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in kazakhstan, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Select Country Guide
eCommerce
Last published date:

Kazakhstan’s e-commerce market continued its high growth trajectory in 2024, reaching a sales volume of 3.4 trillion tenge (approximately $7.3 billion), a 42 percent increase compared to 2023. The share of e-commerce in total retail sales rose to 15.3 percent, with the number of online purchases surging to 162 million (an 87 percent increase from 2023). User penetration is now around 92.9 percent of the population, with 19.2 million internet users as of early 2025. The market is increasingly characterized by more frequent, lower-value transactions, a trend seen in mature markets. Kazakhstan boasts the highest level of mobile broadband penetration in the CIS region. 

These trends create strong growth opportunities for e-commerce. Kazakhstan’s increasing incomes, low population density, and vast land area make it well-suited for a robust online retail and mail-order business sector. There are more than 2,000 online shops and Business-to-Business (B2B) marketplaces in Kazakhstan. Products sold online include prepaid phone and internet cards, multimedia, books, computer hardware, peripherals, software, cosmetics, apparel, consumer electronics, and airline tickets. The most advanced e-commerce services include online bookings for airline and railway tickets, as well as digital payments for mobile services and public utilities.

B2B commerce is expanding as more Kazakh companies recognize the importance of a web presence and social media engagement for brand development. Some companies now offer product catalogs on their websites, although many still use their sites primarily for product representation without providing online payment or shipping options. Kazakhstan’s e-commerce development accelerated with the launch of the Electronic Trade Ground (ETG) by Halyk Bank (formerly Kazkommertsbank) and Commerce One, with IBM’s support. By 2024, the ETG had registered approximately 75,000 members and logged over 150,000 completed tenders.

In 2024, the leading e-commerce platforms in Kazakhstan include Kaspi.kz, Wildberries, Ozon, Mechta.kz, and AliExpress. Amazon and eBay continue gaining traction through delivery services like Globbing, which enable customers in Kazakhstan to order from U.S. warehouses.

Most international courier services operate in Kazakhstan, using online platforms for delivery coordination. However, regulations limit purchases from foreign online shops to €200 and a weight of 31 kg per shipment.
While the e-commerce sector is growing rapidly, challenges remain, including imperfect payment systems and logistics issues that weaken consumer confidence. Traditionally, payments for orders from local online retailers were made through cash-on-delivery or bank transfer, but the landscape is changing. The regulatory environment, which permits the integration of commerce and banking, has enabled the rise of local fintech giants such as Kaspi.kz. Kaspi.kz has revolutionized digital payments in Kazakhstan by offering convenient, contactless solutions that have gained popularity.

The COVID-19 pandemic significantly transformed Kazakhstan’s e-commerce landscape, accelerating the shift toward digital payments and online shopping. Kaspi Pay has scaled rapidly and is now the preferred digital payment platform for merchants across all sectors in Kazakhstan’s retail market, becoming an integral part of the country’s e-commerce infrastructure.

×

Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

Privacy Program | Information Quality Guidelines | Accessibility