According to Kazakh legislation, most imported products must be labeled in both Kazakh and Russian. Product labels should include the product name, manufacturer, country of origin, date of production, expiration date, storage conditions, nutritional information, and usage instructions.
Product manufacturers or sellers who obtain a certificate of conformity are entitled to use a conformity mark established by the state technical regulation system. Under the Technical Regulations of the Eurasian Economic Union (EAEU), all products exported to the EAEU that require mandatory certification and conformity assessment must be labeled with the Eurasian Conformity Mark (EAC).
The primary products requiring this labeling include tobacco products, alcoholic beverages, medicines, textiles, fur products, shoes, and dairy products. Tobacco and fur products are subject to mandatory labeling, while pilot projects are ongoing for other product categories. Mandatory labeling for shoes began on November 1, 2021.
Since 2018, Kazakhstan has been developing a pharmaceutical traceability system to combat counterfeit drugs and enhance consumer safety. Mandatory serialization began in phases, starting with 93 products in 2022, using GS1 DataMatrix codes to track medicines. Although the July 1, 2024, deadline for full serialization has passed, the government continues to implement the system, aiming for complete traceability by the end of 2025. Products made or imported before the requirement can still be sold until expiration. The system, managed by Kazakhtelecom via the IS MPT platform, includes aggregation and reporting protocols to ensure supply chain transparency. This initiative supports Kazakhstan’s broader digital modernization and regulatory goals.