Iceland Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in iceland, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Investment Climate Statement
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The U.S. Department of State’s Investment Climate Statements provide information on the business climates of more than 170 economies and are prepared by economic officers stationed in embassies and posts around the world. They analyze a variety of economies that are or could be markets for U.S. businesses.  The Investment Climate Statements are also references for working with partner governments to create enabling business environments that are not only economically sound, but address issues of labor, human rights, responsible business conduct, and steps taken to combat corruption.  The reports cover topics including Openness to Investment, Legal and Regulatory Systems, Protection of Real and Intellectual Property Rights, Financial Sector, State-Owned Enterprises, Responsible Business Conduct, and Corruption.

Executive Summary

Iceland is an island country located between North America and Europe in the Atlantic Ocean, near the Arctic Circle, with an advanced economy that centers around three primary sectors: fisheries, tourism, and aluminum production.  Until recently, U.S. investment in Iceland has mostly been concentrated in the aluminum sector, with Alcoa and Century Aluminum operating smelters in Iceland.  U.S. portfolio investments in Iceland have been steadily increasing in recent years.  Iceland’s convenient location between the United States and Europe; its high levels of education, connectivity, and English proficiency; and a general appreciation for U.S. products make Iceland a promising market for U.S. companies.  Americans made up a third of the tourist population that visited Iceland in 2022.

There is broad recognition within the Icelandic government that foreign direct investment (FDI) is a key contributor to the country’s economic prosperity.  As part of its investment promotion strategy, the Icelandic government operates a public-private agency called “Invest in Iceland” that facilitates foreign investment by providing information to potential investors and promoting investment incentives.  Iceland identifies the following as “key sectors” in Iceland:  tourism, food and natural products, data centers, energy and green solutions, innovation, fisheries, creative industries, and life sciences.  Iceland offers incentives to foreign investors in certain industries.

Tourism has been a growing force behind Iceland’s economy in the past decade, with opportunities for investors in high-end tourism, including luxury resorts and hotels.  The number of tourists in Iceland reached more than 2.3 million in 2018. Tourism in Iceland contracted in 2019 and 2020 due to COVID-19, and the total number of tourists went down to 2 million in 2019 and then down to 486,000 in 2020.  As of 2022, the tourism sector had recovered, with 698,000 tourists in 2021, around 1.8 million tourists in 2022, and a projected number of 2.3 million tourists expected for 2023.

The startup and innovation communities in Iceland are flourishing, with the information technology and biotech sectors growing fast, particularly pharmaceuticals and wellness, gaming, and aquaculture.  Iceland’s IT sector spans all areas of the digital economy.  The Icelandic energy grid derives more than 99 percent of its power from renewable resources, making it uniquely attractive for energy-dependent industries.
Iceland’s 2018 Climate Action Plan was updated in 2020 and is designed to achieve Iceland’s national climate goals of making the country carbon neutral by 2040 and cutting greenhouse gas emissions by 40 percent by 2030 under the Paris Agreement.

Russia’s war of aggression against Ukraine affected Iceland less than neighboring countries.  Inflation has steadily risen since the invasion, as consumer product prices and gas prices continue to increase.

To access the ICS, visit the U.S. Department of State Investment Climate Statements website.

 

 


 

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

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As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

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The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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