Iceland Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in iceland, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Agriculture - Food and Beverage
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In 2024, the total value of imported food and beverages to Iceland was more than $967 million, including $49 million from the United States (source:  Statistics Iceland, imported food and beverages). Iceland does not produce enough food for the domestic market and is dependent on imported food products. Organic, vegan, and health foods are increasingly popular in Iceland. There are high tariffs on most agricultural products that originate from outside the EU, and there are restrictions on importing raw or fresh agricultural products originating from outside of the EU. Meat from the United States needs to be frozen for thirty days prior to entering the country.  Iceland’s membership in the EEA means that Iceland adopts most of the EU’s product and import standards and regulations, such as food product labeling and a requirement for products to bear the CE marking.

There is a state monopoly on retail sales of alcoholic beverages to consumers; however, click and collect stores are becoming more accessible, with local stores and newer entrants like Costco having begun selling alcoholic beverages online.  The purchase price of alcohol includes government taxes as law no. 96/1995 indicates that the tax is related to the percentage of alcohol in each liter.  In addition to selling to the government owned retailer Vinbudin (ATVR), wholesalers sell directly to bars, restaurants, and hotels.  Inexpensive boxed wines are popular, but economic prosperity has brought an increased interest in fine wines.  Craft beer has also increased in popularity as smaller breweries have been permitted to sell indoors to customers.  

Table: Food and beverages

 

2021

2022

2023

2024 

Total Local Production

N/A

N/A

N/A

N/A

Total Exports

$2,438

$3,160

$2,986

$3,086

Total Imports

$672

$762

$938

$967

Imports from the US

$47

$45

$46

$49

Total Market Size

N/A

N/A

N/A

N/A

Units: $ millions
Source: Statistics Iceland, food and beverages.

Leading Sub-sectors

Organic and health food, fresh fruit, cereals, wine, craft beer, and sweet potatoes.

Opportunities

Familiarity with and willingness to try American brands is high. Organic and vegan products are increasingly popular with Icelanders, who are seeking out such options and demanding more variety. Demand for fine wine and craft beer is increasing in Iceland.

Resources

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