Iceland - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2022-06-08

In Iceland’s small society, people refer to each other by first name, and personal relationships matter.  A personal visit will go a long way in establishing a successful business relationship.  As the market is small, it is very common that Icelandic companies to act as agents for foreign exporters, handling importation, distribution, and marketing.