Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
In Iceland’s small society, people refer to each other by first name, and personal relationships matter. A personal visit will go a long way in establishing a successful business relationship. As the market is small, it is very common that Icelandic companies to act as agents for foreign exporters, handling importation, distribution, and marketing.