Greece - Country Commercial Guide
Market Opportunities
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Best Prospect Sectors include:

  • Information and Communications Technologies
  • Healthcare
  • Defense and Disaster Resilience
  • Energy
  • Infrastructure

Reasons U.S. companies should consider exporting to Greece:

  • Long-term tourism trends and potential:  Greece’s tourist trade continues to grow, and the country will need continued investment to upgrade tourist facilities and infrastructure. Additionally, there is the strong need for tourism IT services as the country aims to diversify and increase tourism options.
  • Shipping:  Greece’s shipping sector is among the world’s strongest, with Greek shipowners controlling over one-fifth of the world’s entire fleet. As a major industry which accounts for 7% of Greece’s GDP, this sector is a big consumer of U.S. products and solutions ranging from equipment to digital solutions. As the industry seeks to comply with global decarbonization targets, they will increasingly need ICT solutions to increase energy efficiency and performance.
  • Firefighting: With the onslaught of climate change, wildfires in Greece and throughout Europe are becoming common every summer. There is a strong need for innovative firefighting solutions to help Greece enhance its preparation to combat wildfires.
  • Geographic location:  Greece’s geographic location in the Mediterranean and Southeastern Europe is an advantage for companies seeking to serve regional customers. Greece can be considered the doorway to the Balkans and an Energy, Logistics and Transportation hub.