Greece - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2022-07-27

U.S. firms doing business in Europe should be aware that there are several organizations in Brussels focused on representing U.S. business interests and engaging with EU institutions including the European Commission, European Parliament, and the Council.

The European Union market is a differentiated one, as supply and demand needs vary from member state to member state. While a pan-European business strategy is critical, individual market entry plans must be developed on a country-by-country and industry-by-industry basis.

To learn more about product’s potential in each market, the market’s business practices and best prospects for success please visit

The U.S. Commercial Service office in Athens can assist U.S. companies on an individualized basis to develop a market entry strategy and customized business solutions for Greece and the European region.  Contact us at or visit US Commercial Service in Athens.