Greece Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in greece, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Select Country Guide
Information and Communications Technology
Last published date:

Overview 

Greece has embarked on an ambitious digital transformation journey, aiming for full digitization by 2030, with the Information and Communication Technology (ICT) sector at its core. This initiative is crucial for streamlining bureaucracy, simplifying procedures, and significantly boosting the nation’s digital economy. The transformation is underpinned by robust government initiatives like the National Broadband Plan and the Digital Transformation Bible, coupled with substantial financial support from the European Union’s Recovery and Resilience Facility (RRF). The goal is to solidify Greece’s position as a leading digital hub in the region.

The Greek ICT market is experiencing rapid expansion, driven by the nationwide deployment of 5G networks and the continuous enhancement of digital public services. Its strategic geographical location makes it an attractive destination for data center investments, further enhanced by a vibrant startup ecosystem that fosters innovation. This digital shift is integral to Greece’s broader economic recovery, aligning with the EU’s Gigabit Society and Digital Compass 2030 objectives to accelerate its digital agenda and bolster its global competitiveness.

The market demonstrates significant growth potential, with an estimated value of approximately $8.76 billion USD in 2025. It is projected to grow at a Compound Annual Growth Rate (CAGR) of 12.5 percent between 2025 and 2033, reflecting the increasing digitalization across various economic sectors. 

Greece is an active participant in the EU Digital Decade, focusing its efforts on four key pillars:

1.    Digital Skills: Enhancing the digital proficiency of its workforce and citizens.
2.    Digital Infrastructure: Developing robust and high-speed network capabilities.
3.    Digitalization of Businesses: Promoting the adoption of digital tools and processes by enterprises.
4.    Digitalization of Public Services: Transforming government services for greater efficiency and citizen engagement.

Key drivers include the government’s Digital Transformation Program 2021-2027, co-funded by the EU, which provides a comprehensive strategy for national digital evolution. The Ministry of Digital Governance’s Digital Transformation Bible 2020-2025 serves as a structured, actionable, and measurable roadmap, encompassing 450 projects across six strategic axes: Connectivity, Digital Skills, Digital State, Digital Business, Digital Innovation, and Integration of Technology in every sector.

Key Initiatives and Technology Adoption

Significant investments are being channeled into critical infrastructure, with $176 million USD allocated for 5G deployment and Very High-Capacity Networks. These investments are central to the National Broadband Plan 2021-2027, aiming to promote ultra-high-speed internet access and stimulate private investment in the telecommunications sector.

The adoption of advanced technologies is accelerating market expansion across both large enterprises and SMEs. Cloud computing is gaining traction, with 23.6 percent of Greek enterprises purchasing cloud services in 2023. Big data analytics and Artificial Intelligence (AI) are also identified as top priorities, with 30 percent of Greek companies prioritizing AI initiatives. The government is actively leveraging technology for reforms during 2023-2027, establishing a National AI Council in 2023 to explore AI applications in critical sectors such as healthcare, public safety, and economic development, aligning with the EU Artificial Intelligence Act of 2024.

Greece is one of seven EU countries chosen by the European High-Performance Computing Joint Undertaking to host an AI Factory. Greece’s AI Factory “Pharos”, funded through the EU’s Horizon Europe - European Commission—its flagship research and innovation initiative—and the European High Performance Computing Joint undertaking AI Factories initiative, a public-private partnership in high-performance computing, will be located at the Technological and Cultural Park of Lavrio with a budget of €30 million. The AI factory will be powered by the Daedalus supercomputer, which was awarded to HPE and is expected to be operational in 2026.

To bolster national security in the digital realm, a dedicated Cybersecurity Organization was established in 2024, focusing on prevention, protection, deterrence, and recovery, supported by the EU Cyber Resilience Act (CRA) taking effect in 2024. Greece is also emphasizing open data practices by making publicly accessible and user-friendly datasets available on data.gov.gr, utilizing AI tools, and complying with the EU Data Governance Act (2022) and Data Act (2023). Concurrently, efforts are underway to align public websites and applications with international standards to ensure digital accessibility for all citizens, promoting inclusivity in the digital transformation. 

The modernization of Greek businesses is actively underway through the implementation of digital tax authority tools, mandatory electronic invoicing, and modern POS systems. A substantial $467 million USD investment is dedicated to SME digitalization under the Greece 2.0 plan, which is the national recovery and resilience plan. This initiative aims to equip small and medium-sized enterprises with the digital tools necessary to enhance their efficiency and competitiveness. Furthermore, a “digital-first” approach is driving the full transformation of public services, supported by a dedicated $1.43 billion USD investment for e-government applications, designed to streamline processes and improve citizen engagement.
Strategic Partnerships and Leading Sub-sectors

Greece’s strategic positioning as a regional data and innovation hub in the Mediterranean has successfully attracted significant investment from major U.S. technology firms. Microsoft’s “GR for Growth” initiative exemplifies this, involving the establishment of three data centers in the Attica region to create a Microsoft cloud region in Greece (including Azure, Microsoft 365, and Dynamics 365 services). This initiative also includes a commitment to train 100,000 citizens in digital technologies by 2025, aiming to provide enterprise-level “low latency” Cloud services, foster AI innovation, and strengthen the local IT sector. Amazon Web Services is also making considerable investments which highlight Greece’s role as a strategic regional IT hub, including the opening of a new office to support the expansion of its cloud infrastructure business which includes launching an AWS Direct Connect location within the Digital Realty data center.

Deloitte’s Alexander Competence Center (DACC) S.A., launched in Thessaloniki in 2018, serves as a model center of expertise, training, and innovation. It specializes in cutting-edge exponential technologies, focusing on developing talent, delivering customized, innovative solutions, and providing continuous training in the latest technologies and business trends, employing approximately 1,000 young professionals. Accenture, with a longstanding presence of over 30 years in Greece, maintains over 1,500 consultants in Athens and Thessaloniki. The company continues to invest in local talent and innovation, driving digital transformation for major local and international players across all industries through its global network and innovation hubs.
The Greek ICT market is diverse and comprises several key segments and adopting sectors.

Leading Sub-sectors

  • Hardware: This segment includes essential components such as servers, networking equipment, storage devices, and personal computers, forming the foundational infrastructure for digital operations.
     
  • Software: Ranging from enterprise resource planning (ERP) systems to customer relationship management (CRM) applications, the software and IT services segments are anticipated to experience the fastest growth, reflecting increasing demand for specialized digital solutions.
     
  • IT Services: Encompasses a broad range of professional services, including consulting, systems integration, and managed services, vital for the implementation and maintenance of digital systems.
     
  • Telecommunication Services: Covers fixed-line and mobile telephone, broadband internet access, and data center services. This segment is projected to lead the market throughout the forecast period due to substantial ongoing network infrastructure investments.

Leading sectors leveraging ICT for enhanced operational efficiency, improved customer service, and cybersecurity improvements include:

  • Banking, Financial Services, and Insurance (BFSI)
  • IT and Telecom
  • Government sectors
  • Energy, utilities, retail, and e-commerce are also poised for notable investment.

The market’s competitive landscape is moderately concentrated, featuring global players such as Google LLC, Microsoft Corporation, AWS, IBM, Oracle Corporation, Cisco Systems Inc, SAP SE, HP Inc, Dell Technologies Inc, and Intel Corporation, alongside a dynamic ecosystem of smaller, specialized regional firms.

Opportunities and Resources

Greece’s ambitious “Greece 2.0” program, combined with its ongoing digital transformation, presents numerous digital trade opportunities. The Greece 2.0 National Recovery and Resilience Plan includes 103 investments and 76 reforms. $8.9 billion USD has been allocated from the EU’s Recovery and Resilience Facility (RRF) package specifically for digital transformation, with the RRF mandating that at least 20 percent of its budget be allocated to digital measures. This comprehensive plan is poised to make substantial strides in several key areas:

Key Opportunities

  • Next-Generation Infrastructure: A $176 million USD investment in 5G network development will unlock faster connectivity and enable innovative applications and services across all sectors, creating opportunities for network equipment providers and fiber optic infrastructure companies.
     
  • Empowered Public Sector: A substantial $1.43 billion USD investment in the digital transformation of government services signifies a strong commitment to streamlining processes, enhancing transparency, and improving citizen engagement. This provides significant opportunities for providers of e-government solutions, smart city applications leveraging IoT, digital identity solutions, and cybersecurity tools.
     
  • Digital Savvy Businesses: A dedicated $413 million USD for business digitalization facilitates SMEs’ adoption of digital tools and processes, boosting efficiency, competitiveness, and market access. This includes opportunities for cloud-based solution providers, software vendors (ERP, CRM), and IT services.
     
  • Future-proof Workforce: Over $550 million USD in investments for the digital transformation of education and health systems, coupled with $825 million USD allocated to digital upskilling programs, ensures Greece’s workforce is equipped for the digital age, creating opportunities for educational technology providers and training platforms.
     
  • Advanced Technological Solutions: U.S. firms recognized leaders in providing advanced technological solutions including cloud services (IaaS, PaaS, SaaS), database systems, and cybersecurity, have substantial opportunities to offer their expertise to both public and private sectors in Greece.
     
  • Emerging Technology Adoption: The increasing demand for AI, machine learning, big data analytics, edge computing, and IoT devices across various industries presents significant opportunities for companies specializing in these advanced technologies.
     
  • Supercomputing & AI Factories: Greece’s ambitious “Pharos: The Greek AI Factory,” powered by the DAEDALUS supercomputer (89 PetaFlops, scheduled for April 2025 launch), creates a significant market for U.S. expertise in advanced computing, including AI hardware and high-performance computing (HPC) solutions.
     
  • Cybersecurity Enhancements: With the establishment of the National Cybersecurity Authority (NCSA) and alignment with EU regulations, the demand for robust cybersecurity solutions will continue to grow, offering a vital market for security software, services, and infrastructure providers.
     

Resources

To learn more please contact Commercial Specialist Nikos Papachryssanthopoulos at Nikos.Papachrys@trade.gov