EU - Market Entry Strategy

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Market Entry Strategy

Despite a single European market, U.S. businesses should consult the Country Commercial Guide for the country in which they would like to do business.

Last published date: 2022-08-11

While a pan-European business strategy is important for exporters, businesses’ market entry plans should also be considered on a country-by-country basis. Please consult the Department of Commerce’s Country Commercial Guides for the 27 EU Member States located here: EU Member States’ Country Commercial Guides.