Eu Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in eu, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Market Challenges
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The TTC is one example where the United States and the European Union continue to work towards fair and balanced trade to grow the transatlantic economy.  Washington and Brussels are engaged in numerous trade and investment workstreams to promote transatlantic commercial opportunities, especially for small and medium-sized enterprises.  These include discussions with a view towards agreement on digital privacy, artificial intelligence, digital platforms taxation and regulation, green technology, simplified standards, and certification procedures for medical devices.

EU legislation generally takes two forms.  Regulations contain mandatory language and are directly and uniformly applicable to all Member States when that regulation comes into effect.  Directives provide a general framework, set regulatory objectives, and must be transposed into national legislation at the Member State level.  As Member States have different legal systems and regulatory practices, there are differences in how directives are implemented, which complicates compliance for U.S. companies doing business in the European Union. 

The division of competences between the European Union and its Member States are categorized in three main categories: the exclusive competences of the EU, shared competences, and supporting competences.  The European Union has exclusive competences in the areas of the customs union, establishing the competition rules, the monetary policy for area countries, conversation of marine biological resources and the common commercial policy.  The European Union shares with its Member States the competence for legislative harmonization, which it exercises in areas such as the free circulation of goods, services, capital, and in such sectors as agriculture, fisheries, transport, and energy.  Meanwhile, health, tourism, and civil protection are examples of areas where the European Union can legislate only in support of Member States’ initiatives.

While the European Union continues to move in the direction of a single market, the reality is that U.S. exporters continue to face barriers to entry and challenges with the fragmentation of regulations, testing, and standards at the Member State level.  In some industries, such as information technology, pharmaceuticals, chemicals, telecommunications, legal services, and government procurement, some of these barriers are more pronounced.  In addition, across many sectors, there is concern that more protectionist measures will be introduced in the name of a more strategically autonomous economic union.

U.S.-EU discussions about removing trade irritants or facilitating transatlantic trade are ongoing, including discussions about improving transparency in developing regulatory procedures and standards.  U.S. trade agencies, including the U.S. Department of Commerce, continue to work closely with the business community to ensure that the European Union and its Member States comply with their bilateral and multilateral trade obligations, and to address market access problems affecting U.S. firms. 

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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