Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
- Exporting to Congolese retailers: Because of a limited industrial base in the DRC, few finished goods are produced domestically. The vast majority of consumer and finished goods are imported.
- Joint venture: Many sectors require in-depth knowledge or expertise, capital, and analysis of the market, which only a local partner can provide. Entering the Congolese market through a joint venture can be beneficial. Businesses should be sure to conduct thorough due diligence prior to entering into a joint venture with a Congolese business partner.
- Greenfield: opening a new office in the DRC.
- Franchising: opening a franchise of a recognized brand in the DRC.
The nature of business in the DRC strongly discourages passive investment. Traveling to meet partners is vital to ensure the proper fulfillment of a project. Companies with significant interests need to consider opening a representative office.