Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
A practical and common market entry strategy, especially for new-to-market exporters and companies that are testing the market, is to appoint an in-country agent or representative with good access to relevant buyers and solid technical expertise. Once an exporter has a local partner, a next step might be to organize a promotional event to expand and grow awareness of the product or service among potential buyers or consumers. The U.S. Commercial Service can help exporters find in-country business partners for market entry, as well as organizing market expansion activities.
Establishing a local subsidiary or branch office in Chile is recommended for a U.S. exporter expecting a large sales volume and/or requiring local service support or localized inventory. Any corporation legally constituted abroad may form, under its own name, an authorized branch (“agencia”) in Chile.