A practical and common market-entry strategy, especially for new-to-market exporters and companies that are testing the market, is to appoint an in-country agent or representative with both good access to relevant buyers as well as solid technical expertise. Once an exporter has a local partner, the next step might be to organize a promotional event to expand and raise awareness of the product or service among potential buyers or consumers. The U.S. Commercial Service can help exporters find in-country business partners for market entry, as well as organize promotional events.
Establishing a local subsidiary or branch office in Chile is recommended for a U.S. exporter expecting a large sales volume and/or requiring local service support or localized inventory, including those selling to the Chilean government. Any corporation legally constituted abroad may form, under its own name, an authorized branch (“agencia”) in Chile.
U.S. companies interested in selling to the Chilean government must enter the market via ChileCompra, the official procurement website for the Government of Chile. U.S. companies interested in selling to the Chilean armed forces need to register separately with each military branch. Additional information is available in the section on ‘Selling to the Public Sector’ and through the Commercial Service in Chile.