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Website Internationalization
Making it clear to site visitors that you are open and capable of handling international sales is at the heart of website internationalization.

Website Internationalization

Website Internationalization is the most common approach for small and mid-sized companies looking to enhance their international marketing and sales efforts.

It begins with optimizing your website, in order to identify technical issues that would prevent international buyers from finding and transacting with you online. Solving the technical issues of your website will allow you to see the true performance of your website and what is working regarding to your online efforts.

Website globalization is a term used to describe the process companies go through to make their websites more effective at reaching potential customers and business partners in other countries. There are typically three phases to the website globalization process:

  • Internationalization: website is culturally neutral, high-performing regardless of bandwidth, and structured to facilitate translation
  • Regionalization: website has specifically designed landing pages to facilitate cultural and language more focused on a particular region of the world, but not a specific country
  • Localization: modifying a company’s website to specifically focus on a particular country.  Localization of a website in another country must be done correctly to be effective and demands professional assistance. Please visit the eCommerce Business Service Providers Directory to find a solution to meet your business’ online needs.

Our Website Globalization Review (WGR) Gap Analysis Service provides technical and strategic assessment of a business’s website and ecommerce sales channel efforts. We recommend working with your local Trade Specialist to internationalize your website as a part of your digital strategy.