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Travel & Tourism
Our team of industry trade specialists in 200 cities around the world is dedicated to enhancing the global competitiveness of the U.S. travel and tourism industry.
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Research & Statistical Program
The National Travel and Tourism Office is the official U.S. government source for data on international travel to and from the United States.

National Travel and Tourism Office

National Travel and Tourism Office (NTTO)

In addition to providing statistics, the National Travel and Tourism Office (NTTO) creates a positive climate for growth in travel and tourism by reducing institutional barriers to tourism, administers joint marketing efforts, provides official travel and tourism statistics, and coordinates efforts across federal agencies through the Tourism Policy Council. The Office works to enhance the international competitiveness of the U.S. travel and tourism industry and increase its exports, thereby creating U.S. employment and economic growth. 

What Guides Our Work: The National Travel and Tourism Strategy

The Department of Commerce, on behalf of the federal interagency Tourism Policy Council, is launching the new National Travel and Tourism Strategy (Strategy) to recover and rebuild a U.S. travel and tourism industry that is more inclusive, equitable, sustainable, and resilient, positioning the sector to drive economic development and export revenue. The Strategy seeks to utilize the full efforts of the federal government to promote the United States as a premiere destination that is representative of the breadth and diversity of its communities, and to foster a sector that creates good jobs for more Americans and is a positive force for sustainability.  

2022 National Travel and Tourism Strategy

FACT SHEET: 2022 National Travel and Tourism Strategy

Our Engagement with the Private Sector: Travel and Tourism Advisory Board (TTAB)

The United States Travel and Tourism Advisory Board (TTAB) serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. The Board advises the Secretary on government policies and programs that affect the U.S. travel and tourism industry, offers counsel on current and emerging issues, and provides a forum for discussing and proposing solutions to industry-related problems. Visit the TTAB page

Our Work Fostering Diverse, Inclusive, and Sustainable Tourism:

As is laid out in the National Travel and Tourism Strategy, the U.S. government is working to increase not only the volume, but the value of travel and tourism to the United States. Across all of our work, we are striving to make sure tourism is accessible to communities, diverse across cultures and geographies, and a positive driver for economic growth and environmental protection. 

APEC Project “Assessing the Impact of Rising Sea Levels on Travel and Tourism in APEC Economies”: Our report looks at how rising sea levels and extreme weather events pose an increasing threat to tourism businesses and destinations, and how those businesses can prepare. It also examines best practices for governments and destinations to incorporate climate change into their tourism planning.  Access the Full Report Here.

How We Market the United States: Brand USA

NTTO is the official liaison to  Brand USA for the U.S. federal government. The Corporation for Travel Promotion (Brand USA) has a multi-language consumer website available whose primary purpose is to provide international travelers with a “one-stop shop” for travel information about the United States. This public-private partnership allows thousands of U.S. travel and tourism industry organizations to be exposed to traveling consumers around the globe, providing them with additional export assistance resources. It covers all 50 states, the five U.S. territories and hundreds of U.S. destinations. Visit the Brand USA page. 

The United States and Japan Launch “U.S.- Japan Tourism Year”

How We Represent U.S. Tourism Globally: Intergovernmental Organizations

NTTO represents U.S. tourism interests in intergovernmental organizations to lead the global efforts for travel and tourism policy concerns and issues, including chairing the Tourism Committee for the Organization for Economic Cooperation and Development  

It also serves as the USG official head delegate to the Asia Pacific Economic Cooperation (APEC) Tourism Working Group and the official U.S. government observer and participant on committees and activities of the United Nations World Tourism Organization.

TI News

TI News is an information service from NTTO providing up to date Travel and Tourism Industry news. Visit TI News. 

Fraudulent Email Alert

We are aware of an individual fraudulently claiming to represent ITA in order to solicit personal information. Individuals have reported receiving emails and phone calls “regarding a possible recent scam involving your vacation property.” The recipient is then instructed to complete a complaint form with personal information to receive support from ITA.

This is a scam and was not sent by ITA or any of its employees. If you receive such a communication, please do not respond or provide any personal information. 

If you believe that you have been a target to such a scam, please notify the Department of Commerce, Office of Inspector General, immediately and file a report.