Japan - Commercial Guide
Market Challenges

Learn about barriers to market entry and local requirements, i.e., things to be aware of when entering the market for this country.

Last published date: 2019-10-13

Tariffs on most imported goods into Japan are relatively low. However, cultural, regulatory, and other non-tariff barriers to market entry continue to exist. The following is a non-exhaustive list of some barriers companies may encounter:

  • Japan-specific standards and testing requirements
  • Import license requirements
  • Restricted or prohibited imports
  • Temporary entry of goods
  • Certifications
  • Labeling requirements
  • Long term local partner/distributor relationship issues and expectations
  • High context business relationships and procedures