Japan - Country Commercial Guide
Market Opportunities

Overview of best prospect sectors, major infrastructure projects, significant government procurement's and business opportunities.

Last published date: 2022-01-07

Among the factors driving market opportunities for U.S. firms are:

  • Japan’s rapidly aging population and shrinking labor force, which creates demand for everything from pharmaceuticals and medical technologies, to robotics and advanced manufacturing solutions, to travel and financial services;
  • Japan’s continued dependency on the import of natural resources, which puts a focus on energy supplies and renewable energy solutions, as well as food and other commodities;
  • a strong, enduring U.S.-Japan strategic alliance and deep economic integration with the United States, which presents opportunities in advanced sectors such as aerospace, defense, safety and security, and cybersecurity;
  • Japan’s large, broad-based, and sophisticated consumer economy, in which consumers with considerable purchasing power seek high-quality, trend setting, innovative goods and services.

Please see our “Leading Sectors for U.S. Export and Investment” section for details.