Zambia Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in zambia, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Select Country Guide
Travel and Tourism
Last published date:

Overview

Zambia’s tourism industry is based on its wildlife protected areas (20 national parks and 34 game management areas comprising about 30 percent of the country’s territory), abundant lakes and rivers, and its rich and diverse culture. Its most renowned site is Victoria Falls, the only waterfall in the world with a length of more than a kilometer and a height of more than one hundred meters. Victoria Falls, a UNESCO Heritage Site, is considered the largest sheet of falling water in the world. 

In 2024, Zambia welcomed 2,199,820 international visitors – a 35.3 percent increase from 2023’s 1,392,153 arrivals. 

Despite post-pandemic recovery and growth, Zambia’s tourism sector continues to be hindered by inadequate transportation and tourism infrastructure and the lack of a coordinated tourism development policy.

Opportunities

There are investment opportunities in tourism services and activities (e.g. safaris, canoeing, game drives, nature walks, bungee jumping, micro light flights, sport fishing and rock climbing) and infrastructure. 

Key government and regulatory agencies:

Ministry of Tourism

P.O Box 30575

Kwacha House, Cairo Road,

Lusaka

Tel: +260 211 223930

www.mot.gov.zm 

Zambia Tourism Agency
Abacus House
Kabelenga Road,
Lusaka, Zambia
Tel: +260 211 229 087 | +260 211 229 090
info@zambia.travel
https://www.zambia.travel/
https://www.zambiatourism.com/

×

Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

Privacy Program | Information Quality Guidelines | Accessibility