Turkey - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-12-07

While many opportunities remain for U.S. companies in Turkey, there are also challenges to entering or expanding in the market. Any market entry strategy for Turkey should begin with a thorough understanding of the costs and benefits of doing business in the country. In most cases, it is essential to visit the market to establish relationships with Turkish partners. Investing in these relationships early and often will increase the likelihood of a more successful venture.

Before entering the Turkish market, U.S. companies should consider their own resources, previous export or business experience abroad, and long-term business strategy. For many companies, representation in Turkey by a Turkish agent, distributor, liaison office, or partner will be key to their success. A local partner can provide knowledge of the local regulatory framework, language assistance, and valuable business contacts. As business develops, companies may establish subsidiaries and make further local investments to expand their market share.

CS Turkey offers numerous programs and services to assist U.S. businesses in establishing a presence in this market and developing appropriate contacts. Staffed with experienced Commercial Specialists with dozens of years of collective industry and sector expertise, the CS Turkey team can tailor your business approach to the right audience and provide advice on your business strategy in Turkey. To find out more about how the U.S. Commercial Service can assist you in entering this important market, please visit the CS Turkey website (https://www.trade.gov/turkey).

For more market information related to Turkey, consult the U.S. Commercial Service’s Market Intelligence library (https://www.trade.gov/market-intelligence-search/459).