Turkey - Country Commercial Guide
Market Entry Strategy
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Before entering the Turkish market, U.S. companies should consider their own resources and long-term business strategies. For many companies, representation in Türkiye by a Turkish agent, distributor, liaison office, or business partner will support success in the market. A local partner can provide knowledge of the local regulatory framework, language assistance, and valuable business contacts. As business develops, companies may establish subsidiaries and make further local investments to expand their market share.

CS Türkiye offers programs and services to help U.S. businesses establish a foothold in the market and develop appropriate contacts. CS Türkiye’s Commercial Specialists possess decades of industry expertise.  They can direct your business approach to the target audience and provide advice on your business strategy in Türkiye. To find out more about how the U.S. Commercial Service (CS) can assist you in entering this important market, please visit the CS Türkiye website.

For more market information related to Türkiye, consult the U.S. Commercial Service’s Market Intelligence library.