Thailand - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2022-07-25

Partnering with a local agent or distributor is the most effective way to enter the Thai market and reach potential Thai buyers.  The agent or distributor can facilitate and expedite market entry with their extensive market knowledge, established distribution networks, and relationships with key business and government officials.  The Commercial Section at the U.S. Embassy in Bangkok provides a series of customized business development services to assist U.S. firms planning to enter or expand their presence in the market.