Sudan Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in sudan, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Consumer Products
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Sudan’s 2020 GDP was $26.111 billion for an estimated population of 45 million.  American consumer products from toothpaste, soaps, over-the-counter medicines, soft drinks, and toiletries can be found in Sudanese grocery stores and markets.  Sudan imported $411 million worth of automobiles in 2020, with Toyota, Hyundai, and Nissan vehicles ubiquitous across Sudan.  Even before the lifting of U.S. economic sanctions in 2017, Sudanese sought U.S.-made consumer products and have expressed an eagerness to purchase more.

Several of the larger private sector consortiums have partnered with U.S.-based producers of consumer products to establish domestic manufacturing and distribution operations for U.S.-branded products, while others have secured exclusive distribution rights.  Sudan’s consumer markets are small, but with growth potential.