Rwanda - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-11-11

Visiting Rwanda is critical for those considering doing business in the country.  We strongly encourage visitors to pay a courtesy call on the U.S. Embassy’s Economic and Commercial Section for the latest information and market developments.  The Embassy provides a variety of services to assist U.S. firms with market entry.  For assistance, please contact the Economic and Commercial Section at +(250) 252-596-400 or by email at KigaliEcon@state.gov.  Interested parties should also reach out to their local Export Assistance Center at https://www.trade.gov/contact-us.

The Rwanda Development Board (RDB) is responsible for promoting investment and facilitating market entry for investors.  The RDB is a good place to start when considering establishing a business in Rwanda.  The RDB offers a range of services to potential investors, including assistance with acquiring licenses, certificates, approvals, authorizations, and permits required by law to set up and operate a business enterprise in Rwanda.  Any agreements negotiated with RDB involving tax issues should be separately and fully approved by the Rwanda Revenue Authority (RRA) before being finalized to improve enforceability of tax provisions.  The Rwandan Private Sector Federation, a public-private partnership umbrella organization with strong ties to the government, East African Business Council, Rwanda Bankers’ Association, and the Rwanda Tours & Travel Association can also provide information on potential local business partners.  Consider connecting with the American Chamber of Commerce in Rwanda via their website or Facebook.

Rwanda Private Sector Federation produces detailed reports on business and investment climate.