Paraguay - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-09-26

Foreign firms interested in establishing operations in Paraguay should hire experienced local attorneys and/or representatives and consider joint ventures with Paraguayan companies to assist them in operating in Paraguay.

The selection of an appropriate agent/distributor may be a determining factor in success or failure. Prior to entering into any legal agreement with a local distributor, foreign firms should become familiar with Paraguayan Law 194, which requires foreign companies demonstrate “just cause” to terminate, modify, or not renew contracts with Paraguayan distributors.

For more information, please contact your local United States Export Assistance Center (USEAC)

Close contact and periodic visits by foreign suppliers are essential to help reinforce ties with local business counterparts.

Paraguay’s export and investment promotion bureau, REDIEX, prepares comprehensive information about business opportunities in Paraguay.