Panama - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-10-13

Due to its open economy, Panama has few market access problems. One of the more common market entry options is to appoint an agent or distributor.  The U.S. Commercial Service offers U.S. companies market entry assistance through a variety of services tailored to suit your needs. To learn more about our services, visit https://www.trade.gov/panama

Given the ease of (but often expensive) air travel between the U.S. and Panama, our Gold Key Service (GKS) is our most popular offering. This service connects you with qualified potential representatives, distributors, partners, or customers.  For companies seeking to pursue government tenders, the Advocacy Center can best support your company’s efforts.  For more information on this service, visit https://www.trade.gov/advocacy-foreign-government-contracts.