Successful market entry in New Zealand requires an understanding of the market, selecting the right business partner, and providing ongoing support. Strong working relationships are highly valued, with rapport, trust, and clarity essential to overcome the geographical distance.  U.S. company representatives should visit New Zealand to meet potential partners in order to compete effectively with rivals, many of whom are just across the Tasman Sea in Australia.  While New Zealanders are very open and enjoy an excellent reputation for honesty, performing due diligence remains crucial.