Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Successful market entry is a combination of knowing the New Zealand market, selecting the right business partner, and providing ongoing support to the local partner. New Zealand businesses value a strong working relationship with their U.S. partners. Rapport, trust, and clear communication are important to bridge the geographical distance. Representatives of U.S. companies should visit New Zealand to meet prospective partners as this is the common practice of competitors, many of which are just across the Tasman Sea in Australia. Although New Zealanders are very open and enjoy an excellent business reputation for honesty, performing due diligence is important and numerous resources are available for assistance.