U.S. firms register relatively few trade complaints in the Netherlands. The Dutch government generally supports a level playing field in trade matters, and the country’s long-standing commitment to open markets has earned it a reputation as one of Europe’s most neutral and trade-friendly economies.
However, U.S. companies entering the Dutch market should be prepared for a complex business culture. The Netherlands operates under the “polder model,” a consensus-driven system where companies, trade unions, government bodies, and industry associations engage in frequent and structured consultations
There is a growing trend, particularly with larger government procurements, to “buy European” when no Dutch products are available. This preference is often politically motivated, especially when competing bids are otherwise equal. The Dutch government sees political advantages in buying European, especially when all other criteria are equal in a bid competition. This signals a potential move to reduce dependence on non-EU imports, including those from the United States and could lead to policies that prioritize European products. While the specifics remain to be seen, this direction reflects a broader EU trend of favoring local production to enhance self-reliance. In this environment, local representation is increasingly essential for U.S. firms seeking to compete for Dutch government contracts. Companies are strongly encouraged to engage early with the U.S. Commercial Service in the Netherlands for guidance and potential advocacy—especially when political sensitivities or “level playing field” concerns are involved
Information on agricultural trade barriers can be found on the USDA website.
To report existing or new trade barriers and request assistance in removing them, contact the Office of Trade Agreements Negotiation and Compliance (TANC).