Netherlands - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-11-09

The key to successfully entering the Dutch market is working closely with a local partner. An experienced representative will be able to advise on adapting a product to local technical requirements and consumer preferences, logistics, and marketing. Although the European Union is considered a single market, marketing strategies and consumer preferences vary greatly from country to country.