Mauritania - Country Commercial Guide
Selling Factors and Techniques
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Product literature and sales material must be in French and/or Arabic.  The packaging for food items should describe the nature of the product, the ingredients and quantity, as well as the production and expiration dates.

Trade Promotion and Advertising

There are few qualified advertising agencies in Mauritania.  Advertising is generally done in Arabic and French through newspapers, magazines, radio, and TV.  There are currently about 250 news websites in Mauritania.  There are three private newspapers published daily in addition to two government newspapers.  Although not fully developed, social media ads are starting to gain ground and more startups are using their respective online platforms to promote their products.

Government control of the media in Mauritania involves pre-publication censorship, which is covered in Article 11 of the Constitution in Mauritania.  This states that, “content and media can be banned if they threaten national sovereignty, security, or unity or the territorial integrity of Mauritania or if they insult Islam or foreign heads of state.”

The most prominent newspapers are as follows:

Journal HORIZONS (French version) and CHAAB (Arabic version) (Official)

B.P. 467

Nouakchott, Mauritanie

Tel: (222) 525-5883

Fax: (222) 525-3170 or 525-4587

Mr. Mohamed Ould Hamady, Director



LE CALAME (Arabic and French versions)

B.P. 1059

Nouakchott, Mauritanie

Fax: (222) 525-7555

Mr. Habib Ould Mahfoud, President and Managing Director



B.P. 6227

Nouakchott, Mauritanie

Tel: (222) 525-4492

Fax: (222) 525-0209

Mr. Mohamed Fall Ould Oumère, President and Managing Director


Le Renovateur

Immeuble Faboly, Medina 3

Nouakchott, Mauritania

Tel: (222) 529-2248

Mobile: (222) 648-7493


The price of products varies significantly from one locale to another, as well as from one shop to another within the same locale.  Prices depend on distribution channels as well as price mark-ups determined by individual retailers for products whose prices are not under government control.  Fuel and wheat are the main products whose prices are controlled by the government. A law on pricing exists, but its enforcement is limited.  Buyers are encouraged to verify whether pricing is listed in “old Ouguiya” or “new Ouguiya,” which differs by a factor of ten (please see “Currency” for further details).  The government agency in charge of price monitoring, the Office of Competition Policy, Consumer Affairs, and Fraud Control (Direction de la Concurrence, de la Protection des Consommateurs et de la Repression des Fraudes) has limited resources to enforce the law.

Sales Service/Customer Support

All reliable suppliers provide after-sales service to their customers.  For a certain period after the sale, this service is free of charge. After this period has expired, the supplier may charge repair fees to customers.  Customer support is widely available for electronic components, household appliances, vehicles, heavy equipment, and small fishing vessels.

Local Professional Services

Below is a list of prominent professional organizations that are based locally in Mauritania. 

Mining and Industry Association

B.P. 3475

Nouakchott, Mauritanie

Tel: (222) 525-3239

Fax: (222) 525-8157

Mr. Ahmed Hamza, President


National Fishing Association

B.P. 43

Nouadhibou, Mauritanie

Tel: (222) 574-5089

Fax: (222) 574-5430


Arab Authority for Agricultural Investment and Development

Tel: (222) 525-9237

Fax: (222) 525-9237

Mr. Mohamed Salem Ould Ahmed, Representative


SAPEGAN Mauritanie SARL (Equipment importers)

Tel: (222) 45241437



United States - Mauritania Business Council

(Accepts U.S. company members)

Tel: (222) 45246282 or (222) 25065884

Chairman:  Mr. Sid’Ahmed Abeidna

Office Manager: Halima Sakho

Links: LinkedIn  and Facebook


Mauritanian Employers Association (Patronat)

(Accepts U.S. company members)

B.P. 383

Nouakchott, Mauritanie

Tel: (222) 525-2160 or 525-3301

Mr., Mohamed Zein El Abidine Ould Cheikh Ahmed, President

Mr. Seyid Ould Abdellahi, Secretary General


Chamber of Commerce, Industry and Agriculture (Chambre de Commerce, d’Industrie et d’Agriculture de Mauritanie)

(Accepts U.S. company members)

Limitations on Selling U.S. Products and Services

There are no limitations on selling U.S. products and services in Mauritania – note that there are bans on the import of certain products as referenced in previous sections.