Lebanon Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in lebanon, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Apparel
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Historically, regional tourists and Lebanese expatriates have been key drivers of Lebanon’s retail apparel and footwear sector. With an improving retail landscape and sustained demand for international brands, U.S. apparel remains a notable player in Lebanon’s fashion market.

According to Lebanese Customs statistics, U.S. apparel and footwear exports to Lebanon reached $9 million in 2024, down from $12 million in 2023. These exports accounted for approximately 1.4 percent of total apparel imports to Lebanon. Meanwhile, local production is estimated to comprise10% of the market, according to industry experts. 
A range of U.S. brands continue to maintain a presence in the Lebanese market, including Levi’s,  Michael Kors, Marc Jacobs, Nautica, Nike, Polo Ralph Lauren, Rock and Republic, 7 for All Mankind, Steve Madden, Tommy Hilfiger, Tory Burch, True Religion and Under Armour. Additionally, Alo Yoga brand, entered the Lebanese market in March 2025, further diversifying the retail landscape.   
 

Table 1: Apparel Chart

 

 

2022

2023

2024 

2025 (Estimated)

Total Local Production

 $57 million$ 51 million$51 million$51 million

Total Exports

 $55 million$55 million$45 million$45 million

Total Imports

 $579 million$666 million$634 million$634 million

Imports from the US

 $9 million$12 million$9 million$9 million

Total Market Size

 $581 million$531 million$531 million 

Exchange Rates

 LBP15,000LBP89,500LBP89,500LBP89,500

(Total market size = (total local production + imports) - exports)
Units: $ U.S. Dollars, LBP Lebanese Pounds
Source: Lebanese Customs statistics – Section 11 – 12 for 2023-2024 data; local importers for 2023-2024 data

 

Leading Sub-sectors

Demand for casualwear in Lebanon remains high. Consequently, there is demand for U.S. apparel, as many Lebanese consider U.S. brands to be the leader in casualwear, according to industry experts.

Lebanese buyers traveled to the Magic Apparel Show in Las Vegas and the Coterie Show in New York to explore the latest trends in the U.S. fashion industry.

Opportunities

The U.S. Commercial Service provides a wide range of services, including Gold Key Service (GKS) and International Partner Search (IPS), which help U.S. companies explore opportunities in Lebanon. Moreover, the U.S. Commercial Service organizes events and exhibitions, including “Taste of America,” to promote U.S. products and services in Lebanon.

Resources

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

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