Indonesia, the world’s fourth most populous country, offers substantial commercial opportunities for U.S. companies. With a population estimated at 283 million in 2025 and a large middle class, Indonesia remains one of the major economies in the Indo-Pacific region. Consumer confidence continues to be robust, with the Consumer Confidence Index (CCI) reaching 126.4 in February 2025, reflecting strong domestic demand and positive market sentiment. American products and services maintain a strong reputation for quality, reliability, and innovation, providing U.S. firms a distinct advantage across multiple industries.
Indonesia’s aviation market is among the fastest growing globally and demonstrates a strong preference for U.S. products and expertise. Demand remains high for aircraft, replacement parts, ground support equipment, and related services. The country’s rapidly expanding airline fleet, burgeoning tourism industry, and increasing passenger volumes are driving sustained growth in the maintenance, repair, and overhaul (MRO) sector, which is forecast to grow at an annual rate of 6.5 percent from 2022 to 2028. Indonesia is actively upgrading its aviation infrastructure and training programs, creating additional opportunities for U.S. firms supplying air traffic management systems, airport logistics solutions, and aviation training services.
As of mid-2025, Indonesia remains committed to transportation and public infrastructure development agenda, presenting substantial opportunities for U.S. exporters and investors. The government continues to prioritize the construction of toll roads, highways, and bridges, with over 23 toll road and bridge projects planned through 2029 under public-private partnership (PPP) schemes valued at approximately Rp544.48 trillion (USD 35 billion), despite a reduced national infrastructure budget. Urban transit is also advancing, highlighted by the East-West MRT Line in Jakarta, backed by a nearly USD 1 billion loan from Japan International Cooperation Agency (JICA). PPPs, supported by the Indonesia Infrastructure Guarantee Fund (IIGF) and managed by PT Penjaminan Infrastruktur Indonesia (PII), remain central to financing, offering guarantees that improve investment security and appeal to international stakeholders.
The energy sector continues to be a focus of Indonesia’s economic growth and industrialization agenda. With increasing power demand nationwide, there is opportunity for U.S. companies in traditional power generation, including coal, gas, and hydroelectric facilities, as well as in power transmission and distribution networks. Indonesia is actively developing new power plants and strengthening its electricity grid to meet the needs of industrial zones, urban centers, and underserved regions. Opportunities also exist in power plant engineering, equipment supply, transmission technology, and services to improve operational efficiency.
Mining remains an important sector in Indonesia’s economy, with vast deposits of nickel, copper, bauxite, gold, and coal. U.S. mining equipment manufacturers, extraction technology providers, and service companies are well-positioned to support Indonesia’s efforts to increase domestic processing capacity and meet global demand for raw materials. The government continues to encourage downstream investment to add value to its mineral exports, creating opportunities for U.S. suppliers of processing equipment, heavy machinery, and engineering services.
Information and communications technology is a rapidly expanding sector, as Indonesia seeks to modernize its digital infrastructure and expand connectivity across its vast geography. Demand is strong for U.S. telecommunications equipment, satellites and ground stations, data centers, cloud computing, and cybersecurity solutions. The development of 5G networks and increasing adoption of integrated communication platforms present opportunities for U.S. technology firms. The financial services sector, particularly in financial technology, is also growing at a fast pace. U.S. providers of payment systems, banking software, cybersecurity solutions, and compliance technology are highly competitive in this market.
Healthcare presents another promising opportunity for U.S. exporters. As Indonesia continues to expand its healthcare services, there is increasing demand for high-quality medical equipment, diagnostics, and healthcare IT solutions. Hospitals and clinics seek advanced technologies to improve patient care and operational efficiency. U.S. companies offering hospital management expertise, telemedicine platforms, and training for healthcare professionals are well-positioned to succeed.
The education sector consistently favors U.S. providers. Indonesian families continue to look to the United States as a premier destination for higher education, with over 8,300 Indonesian students enrolled in U.S. institutions in the 2023–2024 academic year. Beyond traditional degree programs, there is rising demand for vocational training, professional education, English-language instruction, and online learning platforms. Partnerships between U.S. educational institutions and Indonesian counterparts remain an effective way to tap into this expanding market.
Agriculture and food exports continue to play an important role in U.S.-Indonesia trade. Indonesia values the quality and consistency of U.S. agricultural products, including soybeans, wheat, feed ingredients, dairy, fresh fruits, and processed foods. Growing consumer demand for high-quality, reliable food sources supports ongoing opportunities for U.S. exporters. There is also increasing interest in U.S. agricultural machinery, storage solutions, and post-harvest technologies to improve efficiency and reduce food waste.
U.S. franchise concepts continue to expand in Indonesia, with strong demand for American brands in food and beverage, education, beauty, health, and retail services. Indonesia’s young population and rising disposable incomes support continued growth in the franchising sector, making it an attractive market for U.S. franchisors and investors. Local cultural business dynamics change with the influence of current events. We encourage franchise exporters to contact CS Indonesia for further information.
Indonesia’s defense modernization initiatives also create important opportunities for U.S. suppliers. As Indonesia increases its defense spending, it seeks advanced military aircraft, vehicles, communications systems, spare parts, and maintenance services. Maritime domain awareness and coastal security remain priorities, offering opportunities for U.S. firms providing surveillance equipment, vessel tracking systems, and training services for maritime enforcement.
In summary, Indonesia’s large consumer market, ambitious infrastructure plans, industrial expansion, and continued demand for high-quality U.S. products and services make it a compelling destination for American businesses. Companies that approach Indonesia with a long-term view, strong local partnerships, and market-specific strategies will be well-positioned to capitalize on the diverse commercial opportunities the country has to offer.