Indonesia requires that all imported consumer goods carry labels that clearly identify the importing agent or distributor. Labels must be presented in a way that is easily visible, legible, and understandable to Indonesian consumers.
While earlier regulations mandated that all labeling be affixed directly to products, the current policy offers more flexibility. Under Ministry of Trade Regulation No. 73/M-DAG/PER/9/2015, the Government of Indonesia (GOI) relaxed some of the stricter labeling obligations. For eligible products, labels may now be stamped, affixed via sticker, or included as an insert inside the packaging—if they meet minimum visibility and language requirements.
In April 2021, the Ministry of Trade issued Regulation No. 25/2021, which amended Regulation No. 79/2019, expanding and clarifying labeling requirements by product category. Specific mandatory labeling now applies to a broader range of imported goods, including:
- Electronics and electrical components
- Building materials
- Automotive spare parts
- Textiles and textile products
- Footwear
- Processed and packaged foods
- Cosmetics and personal care items
All regulated products must carry a label in Bahasa Indonesia, either printed directly on the packaging or attached as a label or insert, before distribution or retail sale. Required label elements typically include the product name, usage instructions, manufacturer/importer identity, country of origin, and expiration or production dates (when applicable).
Non-compliant labeling may result in rejection at customs, product withdrawal from the market, or administrative sanctions. Importers should ensure compliance with labeling requirements prior to shipment, and exporters are encouraged to coordinate with local partners to confirm up-to-date standards based on product classification.
For technical product labeling (e.g., pharmaceuticals, food supplements, or medical devices), sector-specific regulations apply, and approval may be required from relevant agencies such as the National Agency of Drug and Food Control (BPOM) or the Ministry of Health.