Ghana - Country Commercial Guide
eCommerce

Discusses distribution network from how products enter to final destination, including reliability of distribution systems, distribution centers, ports, etc.

Last published date: 2022-03-24

eCommerce is growing in Ghana. MTN, AirtelTIGO, Glo, and Vodaphone figure predominately in the mobile access market. (T-Mobile plans with Simple Global offer unlimited free data and text as well as voice for a per minute fee with no roaming charges in Ghana).  U.S. companies such as Visa, MasterCard, Emergent, and Tech Hustle operate in the payment space.  The introduction of special Visa and MasterCard services by some local banks has greatly enhanced business practices in the country. U.S. companies are also starting to develop cross-border/intra-African eCommerce and payments platforms such as MasterCard’s DPO Store. Mobile money also plays an important and ever-growing role in financial transactions throughout the country. Leading local eCommerce platforms include Tonaton, Jumia, OLX, and Jiji.               

Note: U.S. companies should be very cautious of any unsolicited, email requests for business dealings from Ghanaian companies/individuals or even government officials/offices. Before sending samples, goods, signing any documents or issuing an invitation letter for Ghanaian contacts to visit the United States, please check with the U.S. Commercial Service Ghana as to the bone fides of the potential business partners in question. While most Ghanaian businesspeople are legitimate, a minority are involved in Internet fraud.