Dominican Republic - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-08-23

The DR has few market access issues.  A common market entry option is to appoint an agent or distributor in the DR, with the assistance of local legal counsel to ensure that representation agreements can be terminated for non-performance and that the necessary protections are included.  Licensing agreements and franchises can also be successful.  Because of the DR’s proximity to the United States and low air travel costs, the optimal market entry method is through a coordinated strategy that includes personally visiting potential partners or distributors in the DR.  

Business travel to the DR has increased since the onset of the pandemic, and potential business visitors should be mindful of the latest advisories on COVID and travel, and refer to travel.state.gov when considering whether to explore business opportunities  in person or via virtual meetings.

Forging relationships with well-connected, reputable, and established players is key to finding a good partner.  U.S. exporters should also be prepared to provide all promotional materials in Spanish.  Good after-sales service is a pre-requisite to successfully conduct business in the country.

The Commercial Service of the U.S. Embassy in Santo Domingo offers a range of business matchmaking services, including virtual business meetings and introductions, to help U.S. exporters connect with suitable and qualified representatives, distributors and partners in the DR and the wider Caribbean region.

To learn more about how the U.S. Embassy can assist you in doing business in the DR and Caribbean region, please visit our website https://www.trade.gov/dominican-republic or contact us through e-mail at Office.SantoDomingo@trade.gov.