Denmark - Country Commercial Guide
Market Challenges

Learn about barriers to market entry and local requirements, i.e., things to be aware of when entering the market for this country.

Last published date: 2021-11-13
  • Even though Danish consumers are seen as early adopters of certain products, primarily high-tech products, a majority are also relatively conservative. They prefer to buy products that have already proven their technology and value. 
  • Danish companies believe in long-term relations. Companies that are in the market for a one-off transaction may find better opportunities in markets other than Denmark.
  • Danish wages are high and personal taxes are among the highest in the world, but corporate taxation is average for  the EU (22 percent in 2020).
  • Denmark has decided not to participate in the Euro, but the Danish krone (DKK) is pegged to the Euro with a very narrow band (2.25 percent) of Central Bank intervention rates. The government’s monetary and exchange rate policies aim at maintaining the peg.