Denmark - Country Commercial Guide
Market Challenges

Learn about barriers to market entry and local requirements, i.e., things to be aware of when entering the market for this country.

Last published date: 2022-11-30

The import climate is open and receptive to U.S. products and investments.  U.S. firms report no significant trade barriers.  Danish imports are diversified, and many market opportunities are available.   

The most promising sectors for market growth for U.S. non-agricultural companies in the coming year include digital technologies and services, healthcare and life-science products and services, tourism services, renewable energy systems, and offshore oil and gas field equipment.  The most promising agricultural export prospects are wine, forest products, feed (including pet food), fresh vegetables, and processed foods. 

U.S. companies are expected to maintain and expand their market share in Denmark in the coming years.  In high-technology areas, such as information technology and medical equipment, U.S. companies are already market leaders and are expected to increase their lead.   

Denmark is an industrialized “value-added” country dependent on foreign supplies of most raw materials and semi-manufactured goods.  It is a net exporter of oil and has more than one-third of the world’s wind technology turbine sales. 

Services are playing an increasingly important role in bilateral trade.  Communication and information technologies play a steadily growing role in the Danish/U.S. services trade.  Other important service sectors include management consulting and financial services.  Tourism is a growing market, as more than 330,000 Danes visit the United States each year.  These numbers reflected the general trend before the start of the COVID-19 pandemic.