Denmark - Market Challenges

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Market Challenges

Learn about barriers to market entry and local requirements, i.e., things to be aware of when entering the market for this country.

Last published date: 2021-11-13

Even though Danish consumers are seen as early adopters of certain products, primarily high-tech products, a majority are also relatively conservative. They prefer to buy products that have already proven their technology and value.

Danish companies believe in long-term relations. Companies that are in the market for a one-off transaction may find better opportunities in markets other than Denmark.

Danish wages are high and personal taxes are among the highest in the world, but corporate taxation is average for the EU (22 percent in 2020).

Denmark has decided not to participate in the Euro, but the Danish krone (DKK) is pegged to the Euro with a very narrow band (2.25 percent) of Central Bank intervention rates. The government’s monetary and exchange rate policies aim at maintaining the peg.