Canada - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-08-20

For many companies (particularly in the manufacturing and construction sectors), frequent visits to Canada and establishing a local presence (either physical or through a local agent/distributor) are crucial to long-term market success. Joining a U.S. trade mission to Canada or participating in a Canadian trade show in consultation with the U.S. Commercial Service are effective first steps to explore the market.

If your company is new to the Canadian market, contact our U.S. Commercial Service offices in Canada and the U.S Department of Commerce export assistance Center near you in more than 100 offices nationwide.